The 6 Must-Haves for Every Kickass Small Business CEO

As the helm of a small business or sole proprietorship, the path ahead can be as exhilarating as it is intimidating. Whether you’re attempting the entrepreneurial tightrope for the first time or you’ve been pacing those high wires, there are certain elements that demand careful consideration and deliberate planning. This isn’t just about having a great idea; it’s about nurturing that concept into a thriving livelihood that reflects your passion and dedication.

Dear business owners, entrepreneurs, and dreamers—here’s your guidepost. This blog post is dedicated to walking you through the essential things you need to have sorted as the CEO of your burgeoning enterprise. This is where your vision for the future starts taking shape in the present.

Crafting Your Vision, Mission, and Purpose

Before you set out on any quest, knowing why you’re venturing forth is crucial. Your vision is a clear image of what your future business landscape looks like. This exercise extends beyond financial success—it’s about the impact and legacy you wish to leave.

Your mission channels that vision into a practical, actionable plan. What steps will your business take to achieve that vision? Think of it as your roadmap—without it, you might find yourself wandering aimlessly.

The purpose goes even deeper. It’s the “why” behind your ambition. Connecting with this element gives your work meaning and can be a powerful motivator when times get tough.

Defining Your Offer and Sales Funnel

You’ve got something valuable to offer, but what exactly is it? Pinpointing your offer entails distinguishing what you sell from what it achieves for your clients. It’s not just a product or service; it’s a solution.

The sales funnel is the process you design to convert prospects into paying customers. Understanding your buyer’s journey is key to optimizing every touchpoint—awareness, interest, decision, and action.

Understanding Buyer Types and Finances

Knowing your buyer types or personas is akin to knowing the characters in your story. Tailoring your communication to resonate with their unique desires and pain points can make all the difference.

Meanwhile, a firm grasp on finances anchors your business in reality. Budgeting, cash flow, pricing, and profit margins are not just chores—they’re your tools for sustainability and growth.

Steering Your Strategic Direction

CEOs need a strategic direction to align all aspects of the business with the goals at hand. This involves setting short-term and long-term objectives and measuring success against them. Without strategy, a business risks losing its competitive edge.

Building Confidence, Brand, and Authenticity

Confidence acts as your business’s backbone—without it, uncertainty prevails. It’s the quiet voice that assures you, “You’ve got this,” amidst challenges.

Branding isn’t just about logos or colors; it’s the identity you construct and the promises you impart. And in that identity, authenticity plays a vital role. Today’s consumers are drawn to brands with genuine stories and honest communication.

The Strength in Vulnerability and Support

Progress often comes when we acknowledge we don’t have all the answers—that’s where vulnerability becomes a strength. It opens the door to learning and collaboration, inviting both personal and business growth.

Lastly, no CEO is an island. The right kind of support—be it from mentors, peers, or a solid team—can multiply your strengths and shore up your weaknesses.

Small business aficionados, as you traverse the thrilling terrain of entrepreneurship, keep this checklist in mind. Your business is more than a venture; it’s a reflection of your ambition, a playground for your skills, and, ultimately, a testament to your resolve.

Stay dedicated, stay open, and plan with precision. Here’s to your success!

Remember, fellow CEOs, these aren’t mere bullet points on a list—they are the guiding stars that will navigate you through the entrepreneurial galaxies. Plan wisely, act confidently, and may your business voyage be as rewarding as it is remarkable.

If you need more support and a deeper dive into each of the topics mentioned, then sign up for my newest training, “How to Show Up As The CEO of Your Business.” This free training is designed to help small business aficionados like you enhance your skills, strengthen your resolve, and navigate the entrepreneurial journey with confidence. Don’t miss out on this opportunity to elevate your business acumen and leadership abilities. Secure your spot today!


Devan Robinson is a woman with a vision to create a world filled with unapologetically successful women. And she is doing this by empowering other women with visions to create beautifully aligned businesses that will give them the freedom to do whatever they want in life. She has a Bachelors in Communication and a Masters in Organizational Performance and Leadership, plus over 10 years of program coordination experience where she has created and implemented a variety of programs in the educational world. She is filled with tough love, curse words, and lot of ways to help you start or grow your service based business. Get to know her even more on TikTok @that_bitch_devan or by listening to her podcast Discussions with Devan.

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