Top 10 Essential Business Logistics to Consider Before Launching Your Small Business

Welcome to the wild ride of launching your own small business! Feeling that buzz yet? Starting out, it’s like diving headfirst into a whirlpool of chaos. For all you daring solopreneurs out there, every step feels like a damn leap across canyons. 

Transforming a spark of thought into a thriving business? You’ve gotta juggle a million and one ‘business logistics’ before you can strut through your digital or physical doors like the boss you are.

So, are you ready to lay down the groundwork for a killer launch? Whether you’re a battle-scarred entrepreneur or a bright-eyed bushy-tailed newcomer, gripping the reins of these business logistics is your ticket to the big leagues.

Let’s crack open the vault on the first ten must-know, gotta-have business logistics before you kickstart your dream gig. These aren’t just your run-of-the-mill to-do ticks; they’re the steel beams that’ll hold up your empire, paving the way for skyscraping growth.

Your Crowd, Your Tribe

Every niche is a universe of its own. Pinpointing these needs and challenges is like striking gold. It shapes your offerings and sharpens your marketing game. Dive into surveys, lurk in online communities – get the dirt straight from the horse’s mouth.

How I conducted my market research:

I did it two different ways. One, I created a survey for free using google forms and posted in FB groups where I knew my ideal clients hung out. It had 23 questions. And I got around 39 people to fill it out, which at the time my goal had been 10. Ten is more than enough to see if your idea is needed, but the more you get the more you understand your offer viability. 

The other way I did market research was by booking zoom calls with people who I knew were my target market. I had about five questions to ask them and I offered them a $5 gift card for coffee in exchange for their time. I ended up doing this with about 10 people. I suggest recording the conversation and then just using a software to grab the transcript afterwards to dissect, so you can be present in the conversation instead of taking notes. 

The three main benefits of doing market research are:

  1. Validating your offer
  2. Drumming up interest in your services
  3. Getting wording directly from your target market to use for marketing 

Your Rivals, Your Teachers

Competitor analysis isn’t about copycatting. Hell no. It’s about spotting their ace moves and their faceplants – then doing it better. Your aim? Carve out a value proposition so unique, it’ll have them watching YOUR space.

How I analyzed my competitors:

Social media stalked them. Looked through their offers, testimonials, website, blogs. Created a spreadsheet to track things I liked, things I didn’t. And then used that to figure out what I would do differently. 

The Masterplan

A business plan isn’t just some paper to woo investors. It’s the compass that guides your ship through stormy seas and into clear waters. Set SMART goals – Specific, Measurable, Achievable, Relevant, Time-bound. Let this blueprint be the roadmap to your milestones.

How I created my business goals:

I always start by figuring out what I want my life to look like 12 months from now. If I want to have 10 one-on-one clients, speak at three conferences, and make $100K in my business. I take those three goals, turn them into trackable, relevant, SMART goals. Then I work my way backwards to set the micro goals for each month, week, day, etc.

Framework for World Domination

Your business plan is the skeleton of your future empire. It maps out everything from who’s running the show to how you’re going to fill up that treasure chest. It’s not just about keeping the lights on; it’s about scaling those heights.

How I outlined my business plan:

There are a bunch of people out here that teach about writing a business plan. And you can spend hours trying to make sure it’s perfect. But, I am not interested in being perfect. I like to just jump in. So, here are the main pieces I put in my business plan.

What is my business?
What do I sell? How do I make money?
Who are my target customers?
What are their challenges?
What is my solution?
How much will this solution cost them?
What makes me unique?
Where do I market my offer(s)?
How much do I need to invest to make this happen?
What growth opportunities are there for my business?

Legal Eagles

Diving into the legal stuff might sound like a snooze fest, but it’s crucial. Choosing the right business structure, understanding tax laws – all that jazz influences your journey from the get-go. Registering your business? It’s declaring to the world, “I’m here to slay.”

How I make sure I know my legal logistics:

The first step to making sure I’ve got the right answers is having a lawyer I can buzz for advice. So, I snagged a LegalShield membership, which is pretty much like having a lawyer on speed dial. It costs between $45-$200 a month, depending on what you need. And the second move? Getting myself a CPA. No way am I tackling my taxes alone – just not my jam. But hey, if that’s your thing, go for it! These are the moves that work for me.

Licenses and Permits

Thinking of skipping the hassle of getting your licenses and permits? Think again. It’s not just about jumping through hoops; it’s your entry pass to the big time. Don’t skimp on this part; it’s what shows everyone you’re legit, not just another pretender.

How I got my qualifications:

For coaching there are not legal licenses, but I’m one of those people who likes to have all the knowledge possible! So, I did my research and decided to get my certification in life, executive and career coaching through Goal Imagery Institute and then get accredited as an Associate Certified Coach with the International Coaching Federation. On top of that I also took a ton of programs and courses in positive psychology, manifestation, marketing, and business creation. For you this may look different, but the trick is to always do your research and figure out what will work best for you and your goals.

Dollars & Sense

Budgeting sucks, right? But here’s the kicker: it’s the backbone of your business’s survival. When you’re crunching those numbers, play it smart—underestimate your cash flow and overestimate those bills. And forecasting? Hell yes, it’s your crystal ball to dodge those financial curveballs. Stay ready.

How I track my budget:

Full transparency…the first year I didn’t do well with my budgeting. I was growing and learning A LOT. And I was honestly afraid to look at the numbers. I didn’t want logic or money scarcity to stop me. But I figured out that letting that fear stop me from looking at my numbers was actually hurting me and stunting my business growth. Not looking at my numbers was causing me to feel ambiguous and overwhelmed instead of free. So, over the last few years I have realized that tracking my budget and estimated income has helped me grow more than I ever realized I would. So, to help me with this I asked my husband to be my CFO. Basically it means I email him my expenses and he puts them in the tracker for me. Then we will sit down and map out projected expenses and income so I have goals to reach for and I feel secure in what I am reaching towards.

Strong Brand Identity

What’s your brand? It’s not just a logo or a tagline; it’s the soul of your business. It’s what makes your tribe feel something. Craft a badass brand story that sticks, and keep it real across the board—website, socials, packaging, you name it. Let’s make them feel it.

How I stay on-brand:

The key piece for staying on brand is to make it you. What I mean by that is to create a brand that is authentically you and it will be easy to do. I am bold, genuine, and filled with curse words so that’s my brand voice. I love rich, bright colors so those are my brand colors. I want women to feel empowered, heard, and understood so those are the feelings I invoke in my brand.  

So, to package this all up in one simple list, these are the top ten business logistics to consider before launching your small business:

  1. Market Research
  2. Niche
  3. Competitor Analysis
  4. Clear Goals
  5. Business Plan
  6. Business Structure
  7. Registering Your Business
  8. Licenses and Certifications
  9. Budgeting
  10. Brand Identity

So, what’s the takeaway? Launching a small business is no walk in the park. But with the right prep, a sprinkle of audacity, and a dash of defiance, you’re not just starting a business. You’re igniting a revolution. Let’s get this show on the road, shall we?

Ready to revolutionize your service-based business and achieve rockstar status? Don’t let this opportunity for my free training slip by! Uncover potent strategies for gaining clarity, enhancing your brand, generating leads, mastering marketing, and fostering a winning mindset. Perfect for both newcomers and those aiming to scale, this training outlines your path to success. Click to join now and embark on your journey to becoming a formidable CEO with a flourishing business. 

See you inside.

Warmly, Devan

Devan Robinson is a woman with a vision to create a world filled with unapologetically successful women. And she is doing this by empowering other women with visions to create beautifully aligned businesses that will give them the freedom to do whatever they want in life. She has a Bachelors in Communication and a Masters in Organizational Performance and Leadership, plus over 10 years of program coordination experience where she has created and implemented a variety of programs in the educational world. She is filled with tough love, curse words, and lot of ways to help you start or grow your service based business. Get to know her even more on TikTok @that_bitch_devan or by listening to her podcast Discussions with Devan.

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